tea for two: deeper shades of green

One green, two different shades?

Both e2 and Bill McKibben argue for alternatives to detrimental actors in our environment. McKibben, like many environmentalists, argue that changing the way we think can have profound impacts.

BUT, nobody goes to Wal-Mart to buy organic food. They go for the “cheap.” And this is the point: it will take bringing discussions of money and consumption out of the closet. It will require debunking the myths that “more is better” and “an even higher standard of living equals an ever higher standard of life.”

So, is that the deeper shade of green… non-consumption? Or is something like Wal-Mart’s “comforting organic lie” preferred because it actually makes any real effort to do the right thing seem irrelevant?